When Chanyu Xu started her1, she set the goal for herself to create a product that she would recommend to her grandma, mother, and friends. A lifestyle product with the highest possible standards that combines food and health in a way it hasn’t been done before: a 100% natural dietary supplement for women. her1 offers a dietary supplement that helps women improve their gut health and well-being. All-natural ingredients are based on functional food, plants, and natural bacterial cultures: no added sugar, preservatives, or synthetic filler. It’s a powder mix where natural ingredients give it its distinctive pink color and slightly fruity taste. While exploring options for packaging solutions, three requirements stood out that needed to be met: sustainable, premium look and feel, and preservatives qualities of the natural ingredients. “I think there is a behavioral change in our generation that you, as a consumer, want green, sustainable, good products,” Chanyu Xu states. “Gen Y and Z consumers want to know exactly what a product contains, where it comes from, and how sustainable it is.”