The starting point in any spirited undertaking is, naturally, the distilled spirit. “Intrinsically, it is the Epicurean aspect, or taste, that attracts the consumers’ attention. Yet there is that other dimension, “the element of love at first sight,” or packaging, which is integral to a brand’s functionality, aesthetics, and tactility. All three need to be harmoniously reconciled with sustainability and social responsibility.” For functionality, Emiliano singled out Miron glass for his whisky because of its bio-photonic properties. “Over years of liquid trials, bio-photonic glass has organoleptically shown to me its superiority over regular soda-lime glass to preserve the taste integrity of the distilled spirit it contains.” As Emiliano reminds us: “The rule that ‘all that glisters is not gold’ also applies to glass, because much of what consumers accept today as ‘black glass’ is, in fact, just transparent glass coated with black ink and so is not bio-photonic.” For aesthetics, “I picked Miron’s ultraviolet glass, because, intriguingly, the human eye perceives it as “transparent black,” pleases the visual senses, and so working with UV Defense Jars on my bottle killed two birds in one go: functionality and aesthetics.” As for the tactility, Emiliano states: “UV Defense Jars glass gives consumers a superior haptic feeling, because its perfume-bottle-grade glass quality smooths the mold lines and has an ultra-silky surface feeling upon touch, unlike ordinary glass.” “For social responsibility,” Emiliano continues, “UV Defense Jars was also a natural partner because skilled workers on sustainable salaries make their bottles in the E.U. under its high environmental standards, unlike most bottles now made in China or India by bend the standards. Social responsibility implies a willingness by the buyer to pay a premium for glass, something I willfully accepted.” “For sustainability,” Emiliano says, “it is self-evident that glass containers objects are ideal for reuse, upcycling, or recycling. In summary, UV Defense Jars checked all the right boxes for me, unlike most glass suppliers.”